Network Solutions is quietly promoting some SEO services I find quite wrong.. After acquiring a domain yesterday, I logged in to change its DNS settings. Directly above my newly acquired name, this promotion caught my eye:
Get top 10 rankings in search engines like Google® and Yahoo®! — Guaranteed!
Now, initially I was saying,”yeah, you can get me top 10 listings within *paid search* on goog and y! by bidding $10 a click.” But they weren’t talking about paid, they’re talking about organic SEO.
“Search engine optimization of your home page and key landing pages. 20 targeted keyword phrases delivering at least 5 listings in the Top 10 results on major search engines”.
Wanna know what they’re most *inexpensive* rate was for the guaranteed package?
$2,800.00 ($5,800 was the most expensive)

after I slapped my forehead, I began to ask, “what do they consider ‘major search engines’?”
their response in fine print:
Network Solutions will only submit keywords to search engines in the United States. The search engines included are: AOL, AlltheWeb, AltaVista, Ask.com (formerly known as AskJeeves), Google, Hotbot, IWon, Looksmart, Lycos, MSN, Netscape, and Yahoo!.
then, within the fine print as well, I discovered this doozy:
This service(s) does not guarantee any sales or traffic to your Web site.
So, imagine yourself working at a small business, say a plumbing company in Smyrna GA (the type of business they’re targeting here), where any-and-all marketing and advertising dollars are spent to generate revenue and leads. You’ve heard about all this SEO stuff, and how it can open a flood gate of traffic & sales to your business website, but you have no clue on how its done. Assume you sign up, stars in your eyes, your boss is gonna love you when he sees the latest quarter of sales performance..
According to Netsol, they’ll contractually deliver on their promise if they deliver this:
2 of your website pages appearing in the industry leading seach engine Hotbot, and the other three pages in Lycos, all at 10th position..
so, if you were following along, and imagined yourself working at that small business, you’d be fired right now for blowing $2,800.