there’s always talk of whether it’s “too late” for new domain investors to enter the field.
“All the good domains are already taken”, “I’d only be able to buy the dregs if I entered now”, “It’s way too expensive”…
all I can say is wrong, wrong, and WRONG. (I’m starting to sound like Rick Schwartz)
don’t believe me?.. let me give you a personal example:
I un-officially started [truly] domaining in 2006. Playing the Snapnames & Pool game - heavily.
Being a part of Pool, I became exposed to the .mobi sunrise event - this was in October of 2006. It seemed like an interesting extension, so I brainstormed a list of possible names to consider - names that seemed to make sense for a mobile application:
fantastyfootball.mobi (play fantasy on your phone)
traffic.mobi (check traffic on your phone)
weather.mobi (check weather)
trivia.mobi (play trivia on your phone when you’re in the line at the DMV, or waiting for someone at the airport)
so I tossed all those names into my account, half-ass-edly expecting Pool to actually secure any of the names for me..
But they did.. FantasyFootball.mobi and Trivia.mobi - specifically.
Both went to auction. I was high on FantasyFootball, cause I could see a mobile application built around that name..
Trivia was an afterthought - I expected the name would bid too high..
FF was up first, and I ended up bidding it to around $10k….and lost..
defeated, and beat down, I darn near logged out…until I saw trivia.mobi still there; had about 20 mins left in it’s auction..
I quickly moved my attention to it’s corner.
The bid was cheap’ish..around $150.. So I upped it.. $200. Saw some slight competitor activity, so I upped the bid to $260..and all went quiet..
and that was it.. trivia.mobi was mine for $260. Here’s the screenshot:

The .mobi extension was new, untested, untrusted, but who knows, you know?
Fast forward to 1/22/2008. DOMAINfest auction in Hollywood California. (I shoulda gone, cause I need to meet all the neat people in this industry..)
I was well aware they had an auction planned, so I decided to drop a few of my big boys in, rentalcondos.com and rentalvillas.com. And at the last second, I threw in trivia.mobi as an afterthought, with about a day to spare.
Weeks later condos & villas were turned down cause the reserve was too high. But they accepted trivia.mobi. And it ended up being placed in their live auction. First day.
And you wanna know what? the thing sold.. what was my reserve?
$8,000

$260 to $8,000
“those are my kind of margins” my brother text messaged me.
And please don’t take this post as me gloating, cause that’s the last thing that would cross my mind.. cause I’m well aware I’m still on the lower rungs of the domaining business.
I feel it simply shows that new blood into the industry can survive.
I simply love this industry, though. Love the model. Love it’s direction. and love being a part of it.
and - assuming the trivia sale closes..
Guess where all that money’s gonna be re-invested?