First Beat Media is about to receive a nice chunk of traffic, and - potentially - a very large check.
why? and who’s First Beat Media? (note to self - I need to add them to my domain name company list)
well, here’s their bio:
First Beat Media, Inc., a domain acquisition, online entertainment media company who targets PREMIER industry leading domains and develops them into strong portals. We feel prime domains is the first step in building an online brand and deliver instant-targeted traffic to our site.
and here’s why they’re in such a good position:
Google just announced their hosted ad management service…named ‘Ad Manager‘
… guess who owns the domain AdManager.com?
Not Google. That’s right, First Beat Media.
Remember the AdSense Consulting team who used to own AdSense.com?
well, check out their historical traffic stats in Alexa for their domain when Google AdSense was launched:
in this case, it ended up being more of a hassle than reward for ‘em, as folks hounded them by email and phone, believing they were Google..
they eventually conceded, and sold the name to Google for an undisclosed amount - but I’m sure it was a hefty undisclosed amount.
As of print time, AdManager.com leads to a dead page, so First Beat shouldn’t encounter the same annoyances AdSense Consulting did..
First Beat should simply sit back, champagne and cigar ready, waiting for caller ID to read:
GOOGLE
Mountain View, California

