The Yahoo homepage tends to be my primary news source throughout the day, as I’m always checking email, or testing PPC campaigns running on the YSM network..
Today, they featured a video titled ” ‘Big Mother’ is watching “, and described it as “A new website lets parents track their kids’ grades, absences, and tardies.” (see below)
Being that I’m a data hound, and love business models which revolve around selling information - not products, I clicked the play button.
What came next, caused me to do a triple take..
Actually, take a look for yourself. Here’s the video:
did ya catch it?
The site they featured as the homepage for Parent Connect? Did the template look familiar?
It should, cause it’s Frank Schilling domain name, and it’s his website they’re featuring (incorrectly). See below screenshot:
The wordly-wise producers of this segment assumed their domain was ParentConnect.com - Which it ain’t.
It appears that the actual product name is ‘Parent Connect XP’..
And that’s not even the end of the story…
The originating company which owns and operates Parent Connect XP (Pearson Education), owns ParentConnectXP.com, but prefers to have the name resolve nowhere (currently brings up a ‘Server not found’ page’), and instead opts to provide all the product specs buried within their root site here. It’s so buried, a Google search for ‘Parent Connect XP’ fails to even generate this page..
That being said, I can’t halfway blame the producers… can you?
I wonder if Frank noticed any traffic spikes on his side : )



