check out this pretty interesting hack case study I performed lazily, being the day after Thanksgiving…
Bodog.com
yes, they lost their original domain name in a well publicized lawsuit
but my question today was this: how negatively affected was the traffic to their business?
Did the domain name shift confuse users, and drive them away to competition? or drive them away permanently?
Not really, according to compete.com
check it out.
You can see the initial jump to domain name ‘newbodog.com’ after the fracas.
then, weeks later, they decided to settle on the domain name bodoglife.com as their mainstay.
Notice, traffic is right on track, trending upwards reflecting the college football and nfl seasons.
don’t think compete.com data is accurate? Well alexa mirrored the same results:
How about that for a loyal fan base?
Google even jump-stepped and quickly understood the change, even tossing several site links along the way:
Type-in traffic domaining and SEOmaining this is not, brand establishment-aining this is. Not sure I’ve ever seen a domain name, or business model, shift this drastically with relatively no downside on traffic loss.
bravo to Bodog, bravo…
This entry was posted on Friday, November 23rd, 2007 at 7:56 pm and is filed under General Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
