“I’m Lovin It”, “Eat Fresh”, and “The Joy of Eating”.
fairly high profile advertising taglines for some big corporations, those being McDonald’s, Subway, and Sara Lee.
I drove past a billboard for Sara Lee’s promotion in Buckhead a week or so back, and the tagline stuck with me more than the actual business name … so I typed it into my browser address bar when I got home. thejoyofeating.com . Guess what happened? It lead me to a Sara Lee operated site supporting their ad initiative. ‘Sara Lee hires smart people’, I thought.
So I thought, what other Corps out there were smart enough to grab the domain name around their tagline.
McDonald’s & “I’m Lovin It” ( imlovinit.com) Ding, McDonald’s owned and operated.
Subway and “Eat Fresh” ( eatfresh.com ) Bzzzzt. Dead site. Tsk tsk tsk Subway.
(ya’ll know of any other examples?)
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