By Peter Askew | June 12, 2007 - 6:25 pm - Posted in General Thoughts

ypn

maybe I feel bad for YPN, having entered the contexual market so late. But as a, dare I say, underdog, I felt for them, and decided to throw them a bone and have them present ads for several of my sites, including a bed and breakfast site I run called Planet BnB.

Months went by, and I’d bite my tongue as I’d see ads on Planet BnB advertising apartment rentals. ‘Give them time’, I’d say, ‘they’ll figure out this targeting algo, then I’ll feel good that I was able to help them along in this learning process’.

But, after about 6 months, nothing changed. I pulled the plug on bnb about a week ago and went back to Goog.

oh sweet AdSense, immediately targeted, about a 300% spike in revenue, thank you.

YPN, get with it. I’m still running you on 8 other sites. Consider this a warning.

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